The last year I have been working with a team from an entrepreneurial development bank, looking for new business models and new ways of working. The challenge they encountered: ‘How could we be more relevant and bring more value to our clients, local banks over the globe?’. This bank was so inspired by our structured innovation process and our team delivering entrepreneurial execution power, that they trusted Aimforthemoon to deliver this to their clients.

However, the clients of this bank are located all over the globe. This raised the second challenge: how were we going to assist them like we did our client at Aimforthemoon’s Startup Studio in Amsterdam? Flying in was not an option, as our coaches support multiple teams at the same time. Besides, this is not the best option for our planet.

Challenge accepted

We dove in, and started digitalising our entire proven innovation process. Aimforthemoon has been using a structured innovation process for years. The monitoring of the KPIs and progress of the process is fully translated to a Digital Playbook. The more we built and the more we learned, the better it got.

Complementary tooling helped us build the comprehensive playbook we have today. At the beginning of this year, we were ready to run the first tests with the customers. The goal: to implement our toolkit by the end of 2020. However, halfway through March, there was quite a turn of events…

Ready, set, go

Covid-19 kicked in, but we were ready to deliver! And not just for this client. The crisis forced us to implement the same methods in all our teams, including ourselves. Within the first week of lockdown, we had become highly skilled remote workers. And in case you’re wondering, this goes far beyond Skype meetings and Zoom conferences. Our digital skillset includes multidisciplinary team collaboration, thinking together and working visually.

Digital playbook

Not only did we convert our offline process to the online, we realised that a digital toolkit comes with advantages that you wouldn’t have in the offline world. The first teams have implemented our Digital Playbook. And according to the teams, it works successfully! This is what they say about it:

  • We maintain structure
  • The interactive visualisation gives a good overview of the steps and timeline
  • Follow live what your whole team is working on
  • The corporate stakeholders can access it anytime and are thereby directly aligned
  • The same goes for the coaches, who can easily check in to see if the team needs help

The best thing is: we can easily make changes to adapt to the wishes of our partners and continue improving our process.

What’s next?

Are you ready for a free trial of Aimforthemoon’s Digital Playbook?

Aimforthemoon Digital Playbook contains all the steps of our 10 month innovation programme. We give a free trial of our Scan Phase. In this phase we investigate the customer segments, customer jobs, problems and we determine the focus for the project and its value proposition. We have also included the relevant canvases and we share which tools and software we use to coach and manage innovation teams remotely.

Here is your access to our Digital Playbook.




Aimforthemoon | Corporate Innovation Studio

We are a corporate innovation studio creating impact through business with teams of entrepreneurs & corporate innovators.